Today there are a lot of restaurants in shopping mall and exactly its can give the servers for a job. But most of restaurants have no a program to train the new servers about working, manner, and ethic of a job before they go to work.
So the servers always do the things that make customers disappoint in a services. The servers need to realize about customer is "God" because customers like as a person to give them for a salary.
For example, I have an experience about a bad service from the servers in a big restaurant at Future Park Rangsit. Last week I went to had lunch in the pizza restaurant( I could not specific in which brand of pizza ) but there was not just the one of the server came to served me. Until 10 minutes the waiter went to received order from me and told me about I had to waited the pizza around 15 minutes. But the time pass until 30 I just had eaten the pizza. Moreover I ordered about Pepsi refill and when I called the one of the waiter to filled Pepsi for me, he heard me but he didn't do anything. I called him again but this time he shouted to me about " wait a minute". Even though that message make me very angry but I didn't act anything to him I did just only wrote a complaint message to the restaurant about his action.
Therefore, I realize about that situation and I didn't angry that waiter but I think the cause of a problem come from restaurant. And I have questions to ask the restaurants What is the standard when the restaurant receive the servers? and Do you have a program to train the servers before they work?
Thus, if which restaurants needs customers come and come again they must desire a program to training the servers before they will work. Because they are as a image of the restaurant.
According to the one of women in Greece in My Life in Ruins Movie. Her name is Georgia, she is fired because the old job faces with the crisis in the economy then the old job needs to decrease the expend by reducing employees.
So Georgia needs to seek a new job until she agrees with to be a guide in the one of the tourism company. While she is working, most people travel with her feel very boring because she don't have a difference style to take them travel.
After that the turning point comes to, there is a new driver to take her and her tourists to travel. Georgia is falling love with that guy and he is the person quietly to change Georgia to be a new style when she is guiding.
Moreover, her tourists have begun to interested in her information about the historic site and see her like a teacher that has a lot of true information. Because she gets new ideas and new attitudes from a driver that she love.
Thus, this movie gonna tell you about when you have a lot of knowledge and you need to talk to everyone. But no one listen to you because they don't like your method when you are communicating to them. So you have to change about your attitude. Such as, when you work with other people, you have to see from other come to yourself isn't see yourself out to the others.(according to My Life in Ruins movie that means Georgia needs to focus on tourists need first isn't focus on herself about needs to tell everyone about her knowledge)
In the business today, the competition is very high. Because each companies need to sell products more. So there are two kinds of news in the business: positive news and negative news.
The first one, positive news is the thing that every companies need to have as to built good image for the companies. And also it can makes the public knows more about the companies by do nothing. The second one, negative news is the thing that every companies don't want to have because it will be the direct impact to the companies, such as the total sell and image of the companies will go down.
For example, there is one of the american man went to The One of News Station and begun to hit his car that was the Toyota car, it mean he had a problem with a Toyota car. Why did he has to go to The News Station? Because he needs everyone in the world knew about negative news of Toyota.
Nevertheless, Toyota didn't be shocked, they did as an elaboration. They called the executives to meeting for solved this problem. After that Toyota announced for returned every cars that was the same with his car that complained them for checking the problem. And Toyota didn't talk anything about that problem.
Therefore, Toyota teaches us about we don't need to talk anything for making an excuse when we have a crisis. The crisis will silently disappear from the main media and the focus of people around the world by itself. So we need to appreciate the way that Toyota manages this crisis in the difference and professional way.
According to a few year back, Justin Timberlake ripped off Janet Jackson's top and exposed her breast during the halftime show for the Super Bowl. This event became to was focused in the main media of the public until the end of a week.
There were a lot of people talked about this event in negative way. Because of the Super Bowl was the very popular tournament for American people. Especially American children were directed impact from this event.
Although this event was overreaction from the public in negative way. But GoDaddy.com seized upon this opportunity to helped their rating up. By invited Janet Jackson to was the actress, to advertise in the GoDaddy.com's TV spots.
However, we couldn't know about this event is the true or all of this is the plan of GoDaddy.com. But it worked for the result because of the GoDaddy.com's rating was highly increased.
Thus, this event gonna tell you about if you will take the advantage from the publicity, you need to look this event to be the good example. Because it will helps you success the goal that you need.
According to Mountain Dew and other brands that use the extreme sport tournament to be the hub to advertise products to Gen Y. Because they know about the all of characteristics of Gen Y such as, the age of Gen Y between 15 to 30, perfect in technologies,self-confidence, and etc.
When the extreme sport tournament is set up Mountain and other brands need to create many advertisements for persuade and make Gen Y know about they are the important part of this sport. And also hopefully in selling products.
Moreover, Mountain Dew and other brands will bring varieties products to persuade and make Gen Y feel about if you need to be the athletic or smart of the extreme sport tournament. You have to use all of these kinds of products.
Although these kind of products will have less in benefit than cost but Gen Y also need to buy its. Because its mean, if they own of those products, they will be a self-confidence when they play.
Thus, it has to appreciate the marketers of those brands because they can adapt the good things of products with the extreme sport smoothly by through their advertisements. For persuading Gen Y to buy their products.
Nowadays is a globalization, because the Internet can connect you to everywhere you need to see and also everything that you need to know in the world. The Internet has become to change our life especially the way to do the marketing in the businesses.
In the past, the marketers need to use the television to be the main media to advertising their products to the public. So the cost of advertising is the most expensive that's why the products is expensive too.
But now there is a new way for the marketing to spreading or advertising products, and it's cheaper than the television that is "Blog". Blog is the website or the little space in the Internet that help the marketers are very easy to advertising their products. And also it's easy to gain feedback or comment from their customers about the products.
Since, today "Blog is an indispensable marketing tools". Because the trend of people in the world will go online the Internet more and more. So that the advertising that always appears in the Internet will help the marketers can be successful the goal, that is selling more the products.
Therefore, this is a golden opportunity to cheat for the marketing. the marketers should change the way to do their works because the customers have already changed the life style to watching the advertisement. Moreover the Blog advertising is more quality for the customers than television advertising. Because there are a lot of true information of the products in the Blog.
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Since I was young the television was very important for me. But I always bored when the advertising came to interrupt me. Today while the Internet is very popular, most people will go online to the Internet more than spending time with television as the past. So the end of television advertising has begun.
In the past, when I was watching the television programs but I was interrupted by the advertising. I fell very bad mood and changed automatically to escaped it to another channel. That means while the Internet wasn't popular I also didn't like to watch the advertising. This factor help me choose to watching in the Internet more.
When I will follow to watch some television program now, I will wait it to watch in the Internet to avoid the advertising that interrupting my felling. For example, the Voice Thailand broadcasts in the Channel 3, I have never watched in the television when it lived but I watched it in the Internet.
Moreover, in the internet there are a lot of programs that I can choose to watch. Including if I watch the television advertising that will persuade me to buy products that I did't need. It means I will spend money only for my satisfy not for my need and benefit.
Finally, the companies that rely on the television to advertise about their products. They also must realize in this crisis because it will be the direct impact to their selling. The company need to know about who is the target to sell a product and check it about between television and the Internet which one they like to watch more?
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