According to Mountain Dew and other brands that use the extreme sport tournament to be the hub to advertise products to Gen Y. Because they know about the all of characteristics of Gen Y such as, the age of Gen Y between 15 to 30, perfect in technologies,self-confidence, and etc.
When the extreme sport tournament is set up Mountain and other brands need to create many advertisements for persuade and make Gen Y know about they are the important part of this sport. And also hopefully in selling products.
Moreover, Mountain Dew and other brands will bring varieties products to persuade and make Gen Y feel about if you need to be the athletic or smart of the extreme sport tournament. You have to use all of these kinds of products.
Although these kind of products will have less in benefit than cost but Gen Y also need to buy its. Because its mean, if they own of those products, they will be a self-confidence when they play.
Thus, it has to appreciate the marketers of those brands because they can adapt the good things of products with the extreme sport smoothly by through their advertisements. For persuading Gen Y to buy their products.
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