Apple

Apple Inc, is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. The company was founded on April 1, 1976, and incorporated on January 3, 1977.

If I ask you who is the founder,  most of you would know who is them? The answer is Steve Job, Steve Wozniak, and Ronal Wanye. But most people in the worldwide will recognize only Steve Job because he had a style when he was presenting about the new products of Apple. Including he had never graduated the University so he will be the inspiration for people around the world.

According to Robert B. Cialdini (2001) he wrote about the Harnessing the Science of Persuasion that describes about the science. How the work will be success, it needs to have the harnessing or the good leader in that work. He wrote about the leader needs to have six principles to use to ask others to do what the leader wants. Such as, Liking, Reciprocity, Social Proof, Authority, and Scarcity. These are very important for the leader to lead the team to be successful in each work.

I personally believe in Steve Job, he almost covers in those principle because I saw from his presenting and his working. For example, he likes to liking his team worker, he always thought his team worker is family, he is very good acknowledgement in an innovation, and the very important thing he used the theme of the simplicity to live and created the products in his life.

Thus, if who need to do the thing that have to hope others to work for you. This is very good theory to help you to make others working the things that you ask. Moreover, you also can adapt this one to your life.