The Video News Releases (VRN) has been a tool of public relation for decades. Because of the Internet also very popular in the worldwide for today, that's why the people have more opportunities to see about any VNR.
The VNR can be the tools of news and advertising for the business. It depends on producers they will work on which part. Nevertheless, the VNR is very impact to the people around the world because of producers they are creatively in how to tout the audiences to interested in their VNR.
However, according to the United State, the producers can't do freely in the VNR. There are two section, which is the Federal Communication Commission (FCC) and the Public Relation Society of American (PRSA). They agree to work together for restriction any VRN that some producers do deceptive to the audience.
Therefore, after there are those section to control the VNR, the audiences will be saved from the producers who want to sell only the products but not thinking about the audiences. And the VNR also will have high standard because of producers will realize about the ethic and morality when they do the VNR.
Finally, the standard of the VNR in the public relation in the United State will evolve to be the ethical in the future for sure but it isn't now. Because of this is the first step in a restriction the Video News Releases.
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