Tuesday, February 5, 2013

Quiet please, the Commercial Are Coming on! #10



Have you ever known " Super Bowl "? It is the Championship Match of the National Football League (NFL). NFL is the America sport, which is the number one sport in Americans 's mind.  Some of It is likely Rugby but NFL is higher than in innovation of uniform and technology.

Super Bowl 2013
Super Bowl XLVII will take place on February 3, 2013 at New Orleans, Louisiana between Baltimore Ravens and San Francisco 49ers. But the point is the advertising during the Super Bowl match is very expensive around $2.4 million per 30 seconds. The question is,  Is it expensive? Because of it is very short time.


However, the advertisers also use this time to promote their products and services because they think about this time is a good opportunity for promoting because of  there are more than 80 million people watch the Super Bowl  match. It means those people also watch their advertising.

Therefore, according to  a survey from the Retail Advertising and Marketing Association ask consumers about the reason that make them watch the Super Bowl. Seeing the advertising is ranked as main reason by 16%. Moreover, there are increasing rate of the trade in two website that are GoDaddy.com and CadillacUnder5.com during the Super Bowl week.

Thus, in the aspect of the advertisers $2.4 million per 30 seconds during the Super Bowl match, isn't expensive if comparison with the total sell of their products and services in that week.

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