Marketers Head to China #7

In the past, China was the closed country in Asia because of the administration of the country. But after 1979, China begun to opened more in term of economic of the country, that was the cause of many kind businesses from Western countries went to China.

After China opened fully in the economy of the country. It persuaded a lot of foreign investments came to because of Chinese's labour was cheaper than any countries in the world. Therefore, Chinese economic was encouraged by many policies from Chinese government.

So, from above, that was the reason why China was economic growth quickly. Moreover, it didn't only about the Chinese government gave a chance to the investors. As well as the investors were also very well in the term of advertisement, they used strategies about creating VNR and advertising into the Internet and the television broadcast.

Yao Ming

For example, Nike company used strategies about brought the Michael Jordan (Basketball Player) to was the presenter of Nike. After that  Nike brought his advertising to Chinese people saw for making them recognized the name of Nike. Moreover, Nike contracted with Yao Ming (Chinese Basketball Player from NBA in the United State) to was the presenter for ensure about the quality of the Nike's products.


Thus, those were the reason of why the Chinese economic growth quickly since 1979 until today 2013. And now China was the second superpower nation in the economic of the world.