PTT Annual Report 2012

PTT is divided for the Petroleum AuThority of Thailand. It is the biggest of oil and gas company in Thailand, so it needs to have a vision widespread to do the business. Of course, the important thing that it needs to think about are country, society, stakeholder, customers, partners, and employees. For making it to be the sustainable business in the future in Thailand and in the world.

Absolutely, PTT can process oil and gas for sell to abroad and domestic. Oil exports to abroad around 85% and 15% in domestic, but gas exports to about 22% and 78% in domestic. That's the significant of The demand of Thai people change to use gas more because of gas is cheaper than oil too much. So  that is why PTT needs to sell  gas in domestic more than exporting.

Moreover, PTT would like to be the sample of the business in the world because of it's vision is very care about every parts that it cooperate with especially the environment. For example, PTT is the leader organization in planning 5 million trees in Thailand because of it's business perhaps there is a bad effect that impacts to the environment. So it needs to do the thing that is better in the good way to replaces a bad effect that it's done.

Including, PTT is always to be the main supporter to the Thai government to promote the country. Such as Tennis, Thailand Open, PTT is the main sponsor in that tournament to held in every year. Because of PTT sees about this opportunity can help to promote the country that has too much benefit for it's business.

Thus, if who need to do the business event though it will be a small one but you should consider the PTT vision going to adapt to your business. Therefore, your business will be the sustainable in the future and you will also help every parts that you cooperate  with to be better.

Who need to be the responsible man?

Today, most of you will see the one problem that will make you can't accept in Thai societies because of that is wrong in the term of the moral, Which is " Prostitute ".

Of course, some of you feel like the prostitute is the big problem in Thailand now. Because of that is the bad image of Thailand from the foreigner side, that will be impacted to the part of the Tourism Thailand. Moreover, there has got the VNR to sham about there are a lot of prostitutes in Thailand, which is the very bad thing that reflect from the real societies in Thailand.

In the other hand, Have you ever suspected about why those women need to be the prostitutes? According to many of them told to ThaiPBS Channel in TV Thailand about they don't need to do like this. But they don't have a choice to choose. Because of their societies and their environments force them to do for make more money to their child, families and themselves.

However, you shouldn't criticize them about their job as in actually you have never done anything to helping or showing your action, that means to help them while you are having a chance and higher education.

Thus, you have to know about the problem that come from the prostitute. It isn't come from only them, tourism, or government. But it comes from the fundamental structure of society of Thailand. We need to talk each other for getting the agreements how to push forward those women to have more choices and changing to be the new job that can be better their live and also can build good image of Thailand back from the foreigner side.

Quiet please, the Commercial Are Coming on! #10

Have you ever known " Super Bowl "? It is the Championship Match of the National Football League (NFL). NFL is the America sport, which is the number one sport in Americans 's mind.  Some of It is likely Rugby but NFL is higher than in innovation of uniform and technology.

Super Bowl 2013

Super Bowl XLVII will take place on February 3, 2013 at New Orleans, Louisiana between Baltimore Ravens and San Francisco 49ers. But the point is the advertising during the Super Bowl match is very expensive around $2.4 million per 30 seconds. The question is,  Is it expensive? Because of it is very short time.


However, the advertisers also use this time to promote their products and services because they think about this time is a good opportunity for promoting because of  there are more than 80 million people watch the Super Bowl  match. It means those people also watch their advertising.

Therefore, according to  a survey from the Retail Advertising and Marketing Association ask consumers about the reason that make them watch the Super Bowl. Seeing the advertising is ranked as main reason by 16%. Moreover, there are increasing rate of the trade in two website that are GoDaddy.com and CadillacUnder5.com during the Super Bowl week.

Thus, in the aspect of the advertisers $2.4 million per 30 seconds during the Super Bowl match, isn't expensive if comparison with the total sell of their products and services in that week.

BzzAgent : Buzz for Hire #9

Do you know? Today there is the one company try to do about collecting comments and feedback of varieties  products and services into only one place. For supporting the consumers and make more choices when they need to buy suitable products and services, which is " BzzAgent"

BzzAgent is the company that creates the website for volunteers come to be the member then they will share about their experience with some of products and services.

By the way, the company realizes about the one theory that concerns with psychology, which is Word of Mouth (WOM). According to many researches talk about WOM is the potent weapon to use with the human in the public.

For example, some of your friend buys NIKE and then he comes to visit you and he begin to talk about the advantages of his products that he has just buy. So in the next time when you will go to buy some sport products the first band that you will think about is NIKE for sure. Because of NIKE has your friend to be the person to guarantee about the quality.

Thus, the theory of Word of Mouth is very powerful for the human. If you have a chance to stay with yourself, you need to try to notice yourself about your behavior in shopping. May be most of products that you buy. It comes from your friends tell experiences to  you before.

Media Face Challenges in Maintaining " The Wall " #8

Absolutely, the advertising is the primary source of revenue in most of companies. If advertisers have more time or have goals to challenge theirselves, they will create about wonderful advertisements for the companies.

The advertising can be in the magazine, newspaper, internet, television, and radio. Its depend on the group target of the companies will need advertisers to persuade to which group will buy the products of the companies.

Therefore, the advertisers need to have an inspiration all the time when they are working. Because of they have to be the creative in their advertising and can't lose of power in their work.

Although, the advertiser will work hard so much but the one thing that they need to think about all the time, which is ethical while they are creating advertisements.

Finally, the advertisers have to work along with the creative and the ethical for make more profit to both of companies and the audiences. So the advertisers are very important part to be the middle position between companies and customers in the term of " Business ".

Marketers Head to China #7

In the past, China was the closed country in Asia because of the administration of the country. But after 1979, China begun to opened more in term of economic of the country, that was the cause of many kind businesses from Western countries went to China.

After China opened fully in the economy of the country. It persuaded a lot of foreign investments came to because of Chinese's labour was cheaper than any countries in the world. Therefore, Chinese economic was encouraged by many policies from Chinese government.

So, from above, that was the reason why China was economic growth quickly. Moreover, it didn't only about the Chinese government gave a chance to the investors. As well as the investors were also very well in the term of advertisement, they used strategies about creating VNR and advertising into the Internet and the television broadcast.

Yao Ming

For example, Nike company used strategies about brought the Michael Jordan (Basketball Player) to was the presenter of Nike. After that  Nike brought his advertising to Chinese people saw for making them recognized the name of Nike. Moreover, Nike contracted with Yao Ming (Chinese Basketball Player from NBA in the United State) to was the presenter for ensure about the quality of the Nike's products.


Thus, those were the reason of why the Chinese economic growth quickly since 1979 until today 2013. And now China was the second superpower nation in the economic of the world.

Video News Releases : Promoting the News or Deceptive Advertising? #6

The Video News Releases (VRN) has been a tool of public relation for decades. Because of the Internet also very popular in the worldwide for today, that's why the people have more opportunities to see about any VNR.

The VNR can be the tools of news and advertising for the business. It depends on producers they will work on which part. Nevertheless, the VNR is very impact to the people around the world because of producers they are creatively in how to tout the audiences to interested in their VNR.

However, according to the United State, the producers can't do freely in the VNR. There are two section, which is the Federal Communication Commission (FCC) and the Public Relation Society of American (PRSA). They agree to work together for restriction any VRN that some producers do deceptive to the audience.

Therefore, after there are those section to control the VNR, the audiences will be saved from the producers who want to sell only the products but not thinking about the audiences. And the VNR also will have high standard because of producers will realize about the ethic and morality when they do the VNR.

Finally, the standard of the VNR in the public relation in the United State will evolve to be the ethical in the future for sure but it isn't now. Because of this is the first step in a restriction the Video News Releases.