NIKE

According to ( Kirk Hallahan 2000 ) he had written a Public Relations Research in a topic of Enhancing Motivation, Ability, Opportunity to Process Public Relations Message. He talked about how to create and desire a message to persuade the audiences in the public by using his theory. He identified his theory into three factors to be the fundamental when who needs to communicate with the audiences in the public, that are motivation, ability, opportunity.

 For example, NIKE is the big company selling sports accessories in the worldwide. It's mean they must communicate a lot, to the audiences in the public and their customer, (what is NIKE doing or which products are suitable for NIKE’s customers). So NIKE has created more advertisements to the public by using a photo and a slogan to motivate the audiences in the public for buying products.

So the slogan of NIKE is "Just Do It". It seems as very short but it’s very deep in implication and also it's easy to remember. I personally mean you don't think too much when you will buy NIKE products because if you need to know about NIKE "Just Do It".

 Moreover, a slogan of NIKE can cover all of this theory that is motivation, ability, and opportunity. How? NIKE can use this slogan to motivate the audiences in the public because this slogan likes a challenging to challenge the audiences who isn’t believed in NIKE. If you fall in a trap of NIKE, you will buy it. After that you will know an ability of NIKE products. And if you like it, you will be the follower of NIKE forever. So that “Just Do It” is very easy for NIKE to find an opportunity, to use it in communication to the audiences in the public. Because it’s very short and easy to make people remember.

Thus, this theory can help a lot of businesses to excluding a lot of information. Such as, NIKE creates and desires a little message to be a very strong slogan to persuade the audiences in the public to buying NIKE products.