According
to ( Kirk Hallahan 2000 ) he had written a Public Relations Research in a topic
of Enhancing Motivation, Ability, Opportunity to Process Public Relations
Message. He talked about how to create and desire a message to persuade the
audiences in the public by using his theory. He identified his theory into
three factors to be the fundamental when who needs to communicate with the
audiences in the public, that are motivation, ability, opportunity.
So the
slogan of NIKE is "Just Do It". It seems as very short but it’s very
deep in implication and also it's easy to remember. I personally mean you don't
think too much when you will buy NIKE products because if you need to know
about NIKE "Just Do It".
Thus,
this theory can help a lot of businesses to excluding a lot of information. Such
as, NIKE creates and desires a little message to be a very strong slogan to
persuade the audiences in the public to buying NIKE products.





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